What most reps say
"Yeah, I totally understand price is an issue. We can actually offer you a 20% discount right now if you sign today..."
Result:Gives away margin and makes the product seem less valuable.
THE PROCESS
Simple, ongoing, and hands-off for your team.
Step 1: Share your calls.
Send recordings from any tool you already use (Zoom, Gong, Fathom, Google Meet, and more) through a shared Google Drive folder or by encrypted email.
Step 2: I review them.
I listen for where buyers hesitate, where reps lose control of the conversation, and which objections go unanswered. English and Arabic calls are reviewed from the audio; French and Spanish calls from their transcripts.
Step 3: You get clear fixes.
You receive a short report and updated talk tracks your reps can use on the next call, on the schedule you prefer. I recommend every two weeks, which gives me more calls to analyze and sharper recommendations. Reports come in English or Arabic, your choice, and French or Spanish script translations are included.
See an example reportStep 4: We track results.
We measure close rates and discounting over time so you can see exactly what's improving.
WHAT CHANGES
Same objection. Different outcome.
Here's how common sales responses compare to the approaches I coach.
What I'd coach instead
"I appreciate you bringing that up. Just to clarify, is the budget itself the main concern, or is there some hesitation about how implementation would go?"
Result:Finds the real concern and keeps your price intact.
What most reps say
"Of course, no pressure at all. Take all the time you need and just reach out whenever you're ready..."
Result:The deal drifts, and the real concern never comes up.
What I'd coach instead
"That makes sense, it's a real decision. When someone wants to think it over, there's usually one part that doesn't quite sit right yet. Is it the cost, the timing, or how it would work for your team? Let's book 15 minutes on Thursday so I can answer whatever comes up."
Result:Brings the real hesitation to the surface and sets a concrete next step.
What most reps say
"Sure, no problem. Just run it by them and let me know what they say..."
Result:Your pitch gets retold secondhand, by someone who can't answer the boss's questions.
What I'd coach instead
"Of course, you'll want them on board. What do you think will matter most to them? If it's easier, I'm happy to join a short call with both of you so I can answer their questions directly. Would early next week work?"
Result:Brings the decision-maker into the conversation and keeps the deal moving.
YOUR DATA
Your calls stay private.
Your recordings are accessed only by me, Moe. There's no team and no subcontractors. They're stored in an encrypted Google Drive folder that you can access at any time, so you can see exactly what's there and what's being done with it. Recordings are deleted monthly, or sooner whenever you ask. We both sign an NDA before any work begins, and I'm trained in GDPR and HIPAA data-handling practices.
You're responsible for making sure everyone on a call has consented to being recorded, as required by the laws where you and your customers are located.
Privacy Policy →- 01NDA signed
- 02Your recordings
- 03Encrypted Google Drive
- 04Reviewed by Moe only
- 05Deleted monthly or on request