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Mohamad (Moe), founder of Data Echo Matrix
2016 → NOWEN · AR (+ FR · ES)BEHAVIORAL PSYCHOLOGY

WHO'S BEHIND THIS

Hi, I'm Mohamad. Most people call me Moe.

Most deals don't die on price. They die at one moment in the call, and nobody on the team notices.

My background is in behavioral psychology, and I've spent nearly 10 years putting it to work: coaching sales and outreach teams on objection handling, de-escalation and retention, training 400+ people in sales, intake and outreach roles, and leading 100+ staff across 9 projects in Lebanon.

What I learned is that the moment a buyer pulls back is predictable. It shows up in the same places, in the same words, again and again. Most teams just never look for it. That's why I started Data Echo Matrix.

I review calls in English and Arabic, and French and Spanish calls from their transcripts. Every finding comes from your own calls and is grounded in how people actually behave, not theory. When you work with Data Echo Matrix, you work directly with me.

Built for sales teams in real estate, healthcare, insurance, solar and SaaS, in the Gulf, the Middle East and beyond.

Background

  1. 2026 – now

    Founder & CEO · Data Echo Matrix

    Sales call analysis and script rewriting, in English and Arabic.

  2. 2018 – 2025

    Project Manager · The Lebanese Organization for Studies and Training

    Led training, sales coaching and community programs across the Beqaa region: 9 projects at once, 100+ staff, 400+ people trained in sales, intake and outreach.

  3. 2016 – 2018

    Consultant · USPEaK

    Applied behavioral psychology to coach client-facing teams on objection handling, de-escalation and retention, and turned it into practical scripts.

  4. Education

    Bachelor's in Education

    With behavioral psychology as a major part of the degree.

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